For many years we would ask our survey respondents to describe how they felt about their job and the overwhelming majority selected “I love it.” Then last year in the midst of what for many of our friends was clearly a nightmare we dropped the question. It just did not seem right to ask. In 2009, for the first time since we began the survey, the universe expected to slash jobs and the business environment for 90% of the respondents was either somewhat or extremely negative. Hard to love anything in that environment.
This is only an excerpt of I Love It!
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