Checking the Load Lines for Corporate Communications

By Carleen Lyden-Kluss, President, Morgan Marketing & Communications

Much as if the Titanic had managed a last-minute turn before the iceberg, the value of corporate communications is slowly being accepted by the maritime industry. While OPA 90 mandated the need for transparency following in the wake of the largest public relations fiasco yet known, the need to communicate openly and directly has been reinforced to publicly traded companies through their compliance with Sarbanes- Oxley and Reg. FD.

But what are the elements of corporate communications, and how can their effectiveness be measured? Both qualitative and quantitative information is now becoming available.

Corporate communications is the umbrella term for a myriad of disciplines and techniques used to transfer information to desired target audiences. Its reach extends from media relations to financial communications, employee and government relations, and crisis management. Used effectively, communications can be a highly leveragable tool in the C-suite’s tool belt.

This is only an excerpt of Checking the Load Lines for Corporate Communications

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