Electronic commerce in maritime shipping: Beneath the hype, a transition is underway

By H.L. Kite-Powell

Electronic commerce is on the brink of making a serious impact on maritime shipping — an industry that traditionally has been slow to adopt new technologies. Among the main drivers are transaction costs (for shippers) and yield management (for carriers and ship owners).

A lot of hype still surrounds most shipping e-commerce ventures, but it is possible to discern some significant trends. E-com in maritime shipping is concentrated on two aspects of the business: cargo booking and tracking, and procurement in support of ship operations.

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